To effectively market anything on the Internet, show your potential customers exactly what value your product offers them. Don't assume that your product's value is obvious or self-explanatory. People don't usually have any reason to put a lot of thought or effort into making themselves interested in your product -- it's your job to show them why they should be interested. Be specific and believable and present the benefits of your product to people right up front to catch their attention.

Write and send a professional, original press release about your website to journalists that work for online magazines or newspapers. If you send a journalist an interesting press release, you increase the chances of it being published. Once a press release is published, you should get a lot of new, potential customers visiting your website.

Internet marketing does not start with just a nice-looking website. Too many people set up a new site, then wonder why they get no traffic. Internet marketing starts with your identification of your target niche, and exactly what product you are selling to them. Focus on making the meat of your site explain how your product solves your visitors' problems and provides them with many benefits.

When advertising a product, don't be shy about mentioning its flaws. If you try and make your product seem perfect and people buy it and find major flaws, they won't be too happy with you. But if you admit things your product isn't great for up front, they're more likely to appreciate your honesty.

Provide a free download, free quote, or other free product. A free download or free quote builds credibility for your business by showing the customer that your business is knowledgeable in the field. The customer will feel like they got something for free, and that feeling will build goodwill towards your business.

Out there in the real world, networking with other businesses is how start-ups increase their profile and customer base. Use these same principles with Internet marketing. You need to network effectively in order to increase your overall profile. An increase in profile equals an increase in profits, so network frequently.

One way to help get traffic to your site is to create a mirror site or sites that are similar to your niche. Use these niche sites to brand your product and send traffic to your primary site. Make sure the quality is good on these niche sites so you can get that good targeted traffic.

As you can see, a little effort can go a long way when it comes to Internet marketing tactics. One of the keys is consistency; keep up your efforts on a consistent schedule over time and you are sure to see results improve and continue to ramp up over the long run.